How to work with clients in a way that’s relational versus reactive.
Partnership Reviews enable stronger relationships between agencies and clients.
Ever wonder why Account Management is ill-defined and undervalued?
It’s time to rethink the sourcing of advertising services.
How to arrive at a place of increased cooperation and mutuality with clients.
As clients spend less on external resources, in-house teams need to take on more.
Do the relationships we have with those we call “partners” truly result in partnership?